Permission Marketing Discussion for Pharmaceutical/Life Sciences Marketers

Tuesday, June 14 2011 6:00pm - 8:00pm Eastern Time Presented by:

The Philadelphia Chapter of the American Marketing Association (PAMA) – a professional association for marketers, educators and students across the tri-state region of the Delaware Valley – invites marketers in the pharmaceutical and life sciences fields to a discussion on permission marketing, June 14th, 6:00 p.m. – 8:00 p.m. at ACE Conference Center, 800 Ridge Pike, Lafayette Hill, Pa.

The program will review the baseline for permission marketing that has been the norm within life sciences and healthcare marketing. The session will also introduce ways the industries’ top marketers are bucking the norm to transcend permission-marketing into a true dynamic that empowers the patient and caregiver and achieves greater product penetration and retention.

Attendees are asked to RSVP by visiting http://www.amaphilly.org, calling 267-287-8497 or emailing info@amaphilly.org.  The registration fee is $35 for association members and $50 for non-members and the fee includes dinner.

Panelists include Pam Alexa, vice president, US Commercial Lead, Vaccines at Pfizer, Inc., Rev. Dr. Lorina Marshall-Blake, vice president, Government Relations at Independence Blue Cross and Jay Bolling, president and CEO at Roska Healthcare Advertising.


June 01, 2011
PhillyAMA
January 29, 2012
rrs
Philadelphia Chapter of the American Marketing Association
Free


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Tuesday, June 14 2011 6:00pm - 8:00pm Eastern Time
Location: ACE Conference Center
800 Ridge Pike
Lafayette Hill, PA 19444
Contact: Philadelphia American Marketing Association
267-287-8497
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