4th Summit on Managed Care Marketing Strategies

June 21 2011 7:30am - June 22 2011 3:30pm Eastern Time Presented by:

A managed markets marketing plan and channel strategy is critical to launch success. Channel strategies can drive company and product differentiation, selection and penetration with key target accounts. In light of recent changes in the managed markets environment including Healthcare Reform, and the rise of consumer-driven healthcare, it has become crucial that pharmaceutical and biotech companies understand which payers are most valuable to them and allocate their resources appropriately. The changing environment also demands a different economic approach to the Pharma-MCO model, which is trending towards long-term relationships which begin earlier and incorporate outcome data. This conference provides marketers with the knowledge that they need in order to make better resource allocation decisions for their marketing and contracting resources, and to hear how their future business relationships with Payers will be affected by regulations, cost-cutting initiatives and demands from Payers.

May 03, 2011
Basecamp Business
January 29, 2012
Basecamp Business


June 21 2011 7:30am - June 22 2011 3:30pm Eastern Time
Location: Loews Hotel Philadelphia
1200 Market Street
Philadelphia, PA 19107
Contact: 339-298-2100
Email Contact Form

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