Brown Bag Lecture: “Snatching Defeat from the Jaws of Victory: RCA and the Commercialization of th

Tuesday, May 10 2011 12:00pm - 1:00pm Local Time Presented by:

A talk by Benjamin Gross

When RCA executives announced the creation of the first liquid-crystal display (LCD) in 1968, the commercial possibilities seemed endless. As the nation’s leader in consumer electronics, RCA was well-positioned to integrate LCDs into wristwatches, automobile dashboards, and perhaps even flat-panel televisions. Yet within a decade the company abandoned these efforts and sold its liquid-crystal manufacturing facilities. This Brown Bag Lecture explores the chain of events culminating in RCA’s decision to abandon the LCD, from the perspective of the scientists, engineers, and managers associated with the project.

Benjamin Gross is a Ph.D. candidate in the history of science program at Princeton University and the 2009–2010 Charles C. Price Dissertation Fellow in Polymer History at the Chemical Heritage Foundation. His dissertation focuses on flat-panel display research at RCA between 1951 and 1976. Before applying to graduate school he taught Philadelphia public high-school students chemistry and physics as a member of Teach for America.
About Brown Bag Lectures

Brown Bag Lectures (BBLs) are a series of weekly, informal talks on the history of chemistry or related subjects, including the history and social studies of science, technology, and medicine. Based on original research (sometimes still in progress), these talks are given by local scholars for an audience of CHF staff and fellows and interested members of the public.

April 19, 2011
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Tuesday, May 10 2011 12:00pm - 1:00pm Local Time
Location: CHF
315 Chestnut Street
Philadelphia, PA 19106
Contact: 215.873.8289
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